Bakersfield, CA – Bakersfield Roadrunners Athletics and adidas have entered into a seven-year partnership, in which the Portland, Ore., based company will be the official athletic footwear, apparel, accessory and hard goods brand of the Roadrunners through the 2021 season.
adidas will be the exclusive outfitter for the Roadrunners 18 NCAA Division I programs including men's and women's basketball, men's and women's Golf, baseball, softball, men's and women's soccer, women's cross country, men and women's track and field, men's and women's swimming & diving, wrestling, water polo, volleyball and sand volleyball. The new agreement also covers the CSUB Spirit Squad (pep band, cheerleading and dance) and beginning this Fall adidas will be supplying baseball hard goods, including all game and practice uniforms, travel and practice gear.
“Given the changing marketplace of apparel and their relationship with intercollegiate athletes, this is a fantastic deal for a program of our size” Konya said. “Adidas has been so important in the branding of the Roadrunners over the last three years so keeping them on board will be very beneficial to our image and performance.”
As part of the new seven-year partnership, adidas will also continue to be a sponsor of Roadrunner media offerings including the title sponsorship of Roadrunner Rundown, the official television program of Bakersfield Roadrunner Athletics that airs Tuesdays at 10 A.M. on Bakersfield.com
“We are excited to continue to bring the most innovative and coolest athlete-enhancing footwear, apparel and uniforms to the Roadrunners for the next seven years,” said Mark Daniels, director of team sports for adidas America. “We are also pleased to add the Roadrunners to the adidas EQT baseball hard goods roster for the team's upcoming 2015 spring season. adidas outfits the entire Roadrunners athletic department for all of its women's and men's sports programs, and we look forward to helping these athletes continue to build a winning tradition at California State University Bakersfield.”
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. adidas is the official uniform, footwear and apparel provider for more than 70 collegiate programs including: Michigan, Texas A&M, Nebraska, Kansas, Louisville, Mississippi State, UCLA and Wisconsin. adidas has marketing agreements with the National Basketball Association and Major League Soccer.
