California State University at Bakersfield Athletics

Nicholas Cullor is the lead for graphic design and currently serves as a Marketing & Communications Specialist for Cal State Bakersfield Athletics, a role he has held since April 2023. He is the primary creative force behind the department’s visual identity, overseeing graphic design, branding, and multimedia content across 16 NCAA Division I athletic programs.

Cullor began his time at CSUB in 2021, initially serving as a Marketing and Fan Experience Graduate Assistant before being promoted to a full-time role. He has led the design and execution of athletic branding, uniforms, team gear, merchandise, facility signage, and digital content—establishing a cohesive look and feel for CSUB Athletics across platforms.

In his current position, Cullor also manages media relations as the primary contact for Men’s Basketball, Softball, and Women’s Golf, while serving as secondary contact for baseball. During his two years overseeing CSUB Men’s Basketball social media, Cullor helped the program’s Instagram account achieve the fourth-highest follower growth among Big West Conference teams.

Under Cullor’s creative leadership, Cal State Bakersfield Athletics has expanded its brand presence through innovative campaigns and marketing initiatives, including “Rally for the Valley.” He has led the development of digital, billboard, and print advertising strategies designed to strengthen the visibility and recognition of Roadrunner sports throughout the Central Valley.

Cullor’s foundation in strategic design and brand management is supported by his academic background. He earned both a Master of Business Administration in 2023, and a Bachelor of Science in Business Administration in 2021 from California State University, Bakersfield.

A native of Bakersfield, Cullor brings a blend of design expertise, sports marketing knowledge, and campus pride to every aspect of his work for the Roadrunners.